About Us

Sports Identity was formed in 2004 when the company realised that the development of the KC Stadium offered an opportunity for rotating advertising outside the Premier League.

Following our success at the KC Stadium it was not long before our client base grew considerably, and our company now works in partnership with a diverse range of sporting clubs and associations including the Football League side Derby County FC, where we have both provided and continue to fully manage the UK’s largest rotating system.

Sports Identity is not only a leading supplier of rotating advertising throughout the UK and Southern Ireland, but we also provide a partnership solution with all our customers providing a in-house service for all their signage and branding requirements.

Our objective is to provide a solution to increase revenue from the existing perimeter signage and assist in reducing costs for stadia branding ensuring service, reliability and product specification remain.

In the future we aim to further our company’s rapid expansion by continuing to identify new ways to advertise at sporting events and by maintaining our consistently high levels of customer service and satisfaction.