Sports ID was formed in 2004 when we took the opportunity to showcase our stadium branding skills at the new KC Stadium in Hull.


We helped the 25,586-seat venue arrive with a bang – and soon other potential customers were asking if we could provide a similar service for them.


More than 10 years on, our client base has grown considerably, working in partnership with a diverse range of sporting clubs, associations and organisations.


These include Matchroom Sport, where we continue to provide an exclusive service for signage, print and branding; Premier League and Super League clubs, and various high profile sponsors.

We are a leading supplier throughout the UK and Ireland, Providing partnership solutions for all our customers, delivering an in-house service for all their signage and branding requirements.


Our objective is to help clients increase revenue from the existing perimeter signage and help reduce stadium branding costs. At the same time, our dedication to maintaining high standards of quality, service and reliability, while meeting the exact product specification, remain paramount.


In the future we aim to further our company’s rapid expansion by continuing to identify new ways to advertise and promote at sporting events and by maintaining our consistently high levels of customer service and satisfaction.