About This Project

The brief – to supply and install a variety of signage for Rotherham United’s new stadium.

The result – the main stadium signage comprises of two sets of ‘New York Stadium’ letters located on the North West & South West corners. At its tallest point the letters are in excess of 2 meters tall, all letters are illuminated via LED’s. The focal point of the stadium are the 15 Rotherham United letters, again all illuminated via LED’s. Located underneath and suspended from the glass windows is an illuminated LED crest shaped flex box measuring over 5 meters in width and height.

“Sports Identity have an established reputation within the sporting world and always displayed absolute professionalism and integrity throughout my agreement, so much so, that this was one of the first calls that I made when making my move to the Board of Directors at Rotherham United Football Club from my previous role as Commercial Manager at Sheffield Wednesday Football Club”

Steve Coakley, Commercial Director, Rotherham United FC


February 20, 2015

Stadiums And Arenas