The Brief: Rotherham United FC required a full tunnel rebrand. The player’s tunnel needed to be enhanced and we did this by providing a brand new frame and designing quality graphics for the new sponsor Wilfreda Beehive. We created a high impact digitally printed graphic, refreshing for both in-stadia experience and brand. Our production team digitally printed the new graphics on to PVC. Our installation team worked to a tight match day deadline to install the new stadium tunnel at the New York Stadium.
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October 22, 2015